Seth MacFarlane, Google and Burger King
August 22, 2008 – 6:57 pmCreating a TV show with characters like a matricidal diabolic baby who speaks fluent English with a classy accent and uses typical villain phrases, a dog who not only talks and walks on two feet but also drinks martinis and an all time horny airline-pilot who speaks phrases like “I did giggity goo that girl with my googus”, is sure an enormously creative job. Yes! I am talking about “Family Guy” and its creator Seth MacFarlane. Now Seth MacFarlane is creating ads for Burger King and they are teaming up with Google to launch a new high profile project called “Seth MacFarlane’s Cavalcade of Cartoon Comedy,” an animated show that will be available only on the internet and exclusively via Google Adsense. John Battelle at BattelleMedia.com has predicted that the project will be an utter failure saying:
“My prediction, and I could be entirely wrong here: This will fail utterly. Why do I predict this? Two reasons. One, context is everything. Until Google acts like a publisher, and works with sites specifically to place advertising that is relevant to them and integrated, Adsense is an afterthought to those sites. And second, the web is not organized top down. It’s organized bottoms up. Distribution is not something you use to push shit AT people, it’s something that happens when people organize TOWARD something. That’s the whole point of the web, ain’t it?”.
Battelle is saying that Cavalcade could be successful in-spite of distribution method but not exactly because of it. Well I think this is true in any case because the distribution method doesn’t guarantee success, usually a TV program is also successful only after first few episodes not because it has been broadcasted on a rather popular channel but because people like the program and its quality.









My first post on my first ever blog. So who am I? Well lots of people might think, “what difference does it make?” but still we ought to be nice to the people around us, and a good introduction might lead to a long healthy friendship, or any other kind of relationship, say for instance that of a blogger and his readers